On-Page Optimization

Fine-tune every element on your pages — from title tags and meta descriptions to content structure and internal links — for maximum search visibility.

Pricing

From CHF 800/month for up to 20 pages

  • Title tag and meta description optimization for every target page
  • Heading structure (H1-H6) audit and keyword-aligned restructuring
  • Image optimization: alt text, file names, compression, lazy loading

What is On-Page Optimization?

On-Page Optimization is where strategy meets execution. We analyze each target page on your site and optimize every ranking-relevant element: title tags, meta descriptions, heading hierarchy, keyword placement, image alt texts, URL structure, and internal linking patterns. Our approach is data-driven — we use search intent analysis and competitor benchmarking to ensure your pages don't just contain the right keywords, but deliver the best possible answer to what users are searching for. The result is higher click-through rates from search results and improved rankings for your most valuable terms.

What's Included

  • Title tag and meta description optimization for every target page
  • Heading structure (H1-H6) audit and keyword-aligned restructuring
  • Image optimization: alt text, file names, compression, lazy loading
  • URL structure cleanup and redirect mapping
  • Internal linking strategy with topical cluster mapping
  • Content gap analysis against top-ranking competitors

Our Process

  1. 1

    Keyword Research & Mapping

    We identify high-value keywords for each page based on search volume, difficulty, and commercial intent, then map them to your site structure.

  2. 2

    Current State Analysis

    We benchmark your existing on-page elements against best practices and top-ranking competitors for each target keyword.

  3. 3

    Optimization Implementation

    We provide ready-to-implement optimization briefs — or handle implementation directly in your CMS if you prefer.

  4. 4

    Quality Assurance

    Every change is reviewed for technical correctness, readability, and alignment with your brand voice before going live.

Frequently Asked Questions about On-Page Optimization

This depends on your package. Our Starter plan includes up to 10 pages per month, Growth covers up to 30 pages, and Enterprise offers unlimited optimization. For most businesses, we recommend starting with your highest-value pages (homepage, main service pages, top landing pages) and expanding from there.
We offer both options. Our standard on-page optimization includes detailed optimization briefs with specific instructions for each element. If you prefer, we can also handle the implementation directly in your CMS. Full content writing is available as an add-on or as part of our Content Strategy service.
When done correctly, on-page optimization improves rankings, not hurts them. That said, changes to title tags and content can cause temporary ranking fluctuations as Google re-evaluates the page. This is normal and typically resolves within 1-2 weeks with improved positions. We always take a conservative, data-driven approach to minimize any transition effects.
We use a combination of keyword research tools, search intent analysis, and competitor benchmarking. For each page, we identify a primary keyword, 2-3 secondary keywords, and related semantic terms. The selection is based on search volume, ranking difficulty, commercial intent, and how well the page can realistically serve the searcher's needs.
Yes. Our on-page optimization includes structured data markup, FAQ schema implementation, and content formatting specifically designed to capture featured snippets, People Also Ask boxes, and voice search results. These SERP features are increasingly important and often provide more visibility than standard organic results.

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