Content Strategy

Data-driven content planning and creation that attracts qualified organic traffic, builds authority, and converts visitors into customers.

Pricing

From CHF 1,500/month including 4 content briefs

  • Comprehensive keyword and topic cluster research
  • Editorial calendar with monthly content roadmap
  • SEO content briefs with target keywords, structure, and word count guidelines

What is Content Strategy?

Great SEO content isn't about churning out blog posts — it's about building a strategic content ecosystem that serves real user needs at every stage of the buyer journey. We start with deep keyword and topic research, identify content gaps your competitors haven't filled, and build editorial calendars that systematically capture search demand. Every piece we plan is designed to target specific search intents, build topical authority, and move visitors closer to conversion. Whether you need pillar pages, comparison guides, how-to articles, or landing page copy — we ensure every word earns its place in your content library.

What's Included

  • Comprehensive keyword and topic cluster research
  • Editorial calendar with monthly content roadmap
  • SEO content briefs with target keywords, structure, and word count guidelines
  • Competitor content gap analysis and opportunity mapping
  • Content performance tracking and iterative optimization

Our Process

  1. 1

    Audience & Intent Research

    We analyze your target audience's search behavior, pain points, and information needs to build a keyword universe organized by intent.

  2. 2

    Topic Clustering

    We group keywords into topical clusters with pillar and supporting content mapped to a clear site architecture.

  3. 3

    Editorial Planning

    We create a 3-6 month editorial calendar prioritized by traffic potential, competition level, and business impact.

  4. 4

    Content Brief Creation

    Each piece gets a detailed brief covering target keywords, search intent, structure, competitor references, and internal linking targets.

  5. 5

    Review & Optimization Cycle

    Published content is monitored for rankings and traffic. Underperforming pieces are refreshed based on real search data.

Frequently Asked Questions about Content Strategy

Our Content Strategy service focuses on research, planning, and content briefs. We create detailed briefs that any competent writer can execute. If you need us to also write the content, we offer content production as an add-on with our network of specialized SEO copywriters who cover English and German fluently.
We track multiple metrics: organic traffic to each piece, keyword rankings for target terms, time on page, bounce rate, internal link clicks, and most importantly — conversions and leads generated. We review performance monthly and update content that isn't meeting its targets.
We plan strategies for all content types that drive organic traffic: blog posts, pillar pages, how-to guides, comparison articles, landing pages, FAQ sections, glossaries, and resource hubs. The specific mix depends on your industry, audience, and the search opportunities we identify during research.
We typically create a 3 to 6 month editorial calendar, updated monthly based on performance data and emerging opportunities. This gives you enough runway to plan resources while remaining agile enough to respond to market changes, trending topics, or new keyword opportunities.
Absolutely. We specialize in bilingual content strategies for the DACH market (German and English). For each language, we conduct separate keyword research because search behavior differs significantly between languages — a direct translation of keywords rarely captures the same search intent.

Get Your Free SEO Audit

Discover what's holding your website back. Our free audit covers technical issues, on-page opportunities, and quick wins you can implement today.

Technical health check
Page speed analysis
Mobile friendliness review
Top keyword opportunities
Competitor comparison
Quick wins report

Ready to Grow Your Organic Traffic?

Get a free, no-obligation SEO audit and discover the opportunities waiting for your business.

No commitment required
Results in 48 hours
100% free, no strings attached