Schweizer Präzision: B2B Manufacturing Firm Generates International Leads Through SEO
Key Results
+800%
Qualified RFQs/Month
+2,567%
Organic Traffic
+800%
International Leads (%)
New channel
Average Deal Value from SEO
The Challenge
Schweizer Präzision, a precision engineering company specializing in CNC machining and custom parts manufacturing, relied entirely on trade shows and word-of-mouth for new business. Their website was a digital brochure with no SEO consideration. With trade shows becoming less effective, they needed a digital channel to reach international buyers searching for Swiss precision manufacturing services — a high-value B2B market where a single contract could be worth CHF 50,000+.
Our Solution
We built a bilingual (German + English) SEO strategy targeting both the DACH market and international buyers. Technical improvements included proper hreflang implementation, fast-loading capability pages, and structured data for manufacturing services. Content strategy centered on service-specific landing pages for each manufacturing capability (CNC turning, milling, EDM, surface finishing) in both languages, plus technical blog content targeting industry-specific long-tail searches. On-page optimization covered all capability pages with detailed specification tables that matched how engineers search. Link building focused on industry directories, engineering publications, and supply chain resources.
Services Deployed
Results in Detail
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified RFQs/Month | 1-2 | 18 | +800% |
| Organic Traffic | 120/mo | 3,200/mo | +2,567% |
| International Leads (%) | 5% | 45% | +800% |
| Average Deal Value from SEO | N/A | CHF 38,000 | New channel |
“We never imagined we could generate qualified leads from Google for precision manufacturing. Google4SEO opened an entirely new business development channel for us that now accounts for 30% of our new contracts.”
Roland Steiner
CEO, Schweizer Präzision GmbH
Ready to Grow Your Organic Traffic?
Get a free, no-obligation SEO audit and discover the opportunities waiting for your business.