Keller & Partner: Turning Legal Expertise Into Search Visibility
Key Results
+1,800%
Organic Leads/Month
+2,567%
Organic Traffic
-75%
Google Ads Spend Saved
0 → 24
Top 3 Rankings
The Challenge
Keller & Partner, a mid-size law firm specializing in corporate and employment law, had a prestigious reputation offline but almost zero organic visibility. Their website, built by a design agency, looked beautiful but was an SEO disaster: JavaScript-rendered content invisible to crawlers, no heading hierarchy, generic title tags like 'Keller & Partner | Page' on every page, and zero internal linking between practice areas. They were paying CHF 8,000/month on Google Ads with mediocre returns.
Our Solution
We began with a technical overhaul, implementing server-side rendering and fixing all crawlability issues. Each practice area page was rewritten with proper keyword targeting, compelling meta descriptions, and FAQ schema markup addressing common legal questions. We built a topical authority strategy around employment law (their highest-value practice area), creating in-depth articles on topics like wrongful termination, non-compete agreements, and workplace discrimination. Internal linking connected all related content into cohesive clusters. Link building targeted legal directories, bar association sites, and business publications.
Services Deployed
Results in Detail
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Leads/Month | 2 | 38 | +1,800% |
| Organic Traffic | 210/mo | 5,600/mo | +2,567% |
| Google Ads Spend Saved | CHF 8,000/mo | CHF 2,000/mo | -75% |
| Top 3 Rankings | 0 | 24 | 0 → 24 |
“We were able to reduce our Google Ads budget by 75% while getting more — and better quality — leads than ever before. Organic search is now our primary client acquisition channel.”
Dr. Andreas Keller
Managing Partner, Keller & Partner
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