HeimatHaus: Capturing the Digital Property Search Market
Key Results
+738%
Direct Website Leads
+1,600%
Local Pack Appearances
+1,255%
Organic Traffic
-42%
Portal Dependency
The Challenge
HeimatHaus, a growing real estate agency with 3 offices across Frankfurt, faced brutal competition from large portals like ImmoScout24 and ImmobilienScout. Their own website was an afterthought — agents relied entirely on portal listings. The agency wanted to reduce portal dependency and generate direct leads through their own website, particularly for their premium property management and valuation services which had higher margins.
Our Solution
We built a multi-location local SEO strategy, optimizing Google Business Profiles for each of their 3 offices and creating location-specific landing pages for every Frankfurt district they served. Content strategy focused on high-intent searches: property valuation guides for each neighborhood, market reports, and buying/selling guides. On-page optimization restructured their service pages around commercial keywords like 'Hausverwaltung Frankfurt' and 'Immobilienbewertung Frankfurt.' A review generation campaign built social proof for each location. Link building targeted local business directories and Frankfurt-specific media outlets.
Services Deployed
Results in Detail
| Metric | Before | After | Change |
|---|---|---|---|
| Direct Website Leads | 8/mo | 67/mo | +738% |
| Local Pack Appearances | 2 keywords | 34 keywords | +1,600% |
| Organic Traffic | 620/mo | 8,400/mo | +1,255% |
| Portal Dependency | 95% | 55% | -42% |
“For the first time, we're generating high-quality property leads directly through our website instead of relying on expensive portal subscriptions. Google4SEO understood our market perfectly.”
Claudia Braun
Managing Director, HeimatHaus Immobilien
Ready to Grow Your Organic Traffic?
Get a free, no-obligation SEO audit and discover the opportunities waiting for your business.