How AlpenShop Tripled Organic Revenue in 9 Months
Key Results
+215%
Organic Revenue
+419%
Indexed Pages
+363%
Keywords in Top 10
-71%
Page Load Speed (LCP)
The Challenge
AlpenShop, a mid-size online retailer for outdoor and sports equipment, was losing market share to larger competitors in organic search. Despite having a strong product catalog of 3,000+ items, only 18% of their product pages were appearing in Google's index due to severe technical issues. Site speed was poor (LCP of 6.2 seconds), duplicate content from faceted navigation created thousands of thin pages, and their category page structure didn't align with how customers actually searched for products.
Our Solution
We started with a comprehensive technical audit that identified 47 critical issues. Our team implemented a complete crawl budget optimization: noindexing thin faceted pages, consolidating duplicate content with canonical tags, and implementing proper pagination. We rebuilt the category structure based on keyword research, creating hub pages aligned with search intent. On-page optimization covered all 120 category pages and the top 200 product pages. A content strategy added buying guides and comparison articles targeting high-intent commercial keywords. Finally, link building secured editorial mentions in major outdoor publications.
Services Deployed
Results in Detail
| Metric | Before | After | Change |
|---|---|---|---|
| Organic Revenue | CHF 45,000/mo | CHF 142,000/mo | +215% |
| Indexed Pages | 540 | 2,800 | +419% |
| Keywords in Top 10 | 89 | 412 | +363% |
| Page Load Speed (LCP) | 6.2s | 1.8s | -71% |
“Google4SEO didn't just fix our technical problems — they fundamentally changed how we think about our website as a revenue channel. The ROI has been extraordinary.”
Martin Zuercher
Head of E-Commerce, AlpenShop AG
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